Released on: August 12, 2008, 8:50 am

Press Release Author: Silverman Media&Marketing Group

Industry: Healthcare

Press Release Summary: New Vitality has just created and marketed a unique, all-new
product called Natural Block, 100% Mineral Sunscreen, which will protect you from
UVA and UVB rays. The brainchild of Dr. Arthur Perry, one of the country\'s leading
plastic surgeons, Natural Block is now available around the country in leading
retail outlets, as well as by ordering it directly from the manufacturer.


Press Release Body: FARMINGDALE, NY, July 2008 - - Question: When selecting a
sunscreen product, what are the two most important things to look for in terms of
protection and safety?
Answer: According to Long Island-based New Vitality, one of the nation's leading
manufacturers of vitamins and minerals, herbal supplements, diet and weight loss
products and skin and beauty aids, the ideal sunscreen product should have broad
spectrum protection against both ultraviolet A and B radiation and be made of the
only two FDA approved ingredients, zinc oxide and titanium dioxide, which are not
absorbed into the body. This is particularly important to children and pregnant
women.
A formula with these key requisites was developed by Dr. Arthur W. Perry; an
award-winning, board certified, Harvard trained plastic surgeon with more than 20
years of clinical practice. "In my practice I have seen what overexposure to the
sun's rays can do to a person's skin," stated Dr. Perry, "and the risk of cancer
and premature aging are right at the top of the list. That's why I created Natural
Block 100% Mineral Sunscreen."
Unlike so many ordinary sunscreens that may allow ultraviolet light to penetrate,
Natural Block 100% Mineral Sunscreen is formulated to reflect the sun's rays. It
protects against UVB rays, the rays that burn your skin; and UVA rays, the rays
that penetrate more deeply and damage your DNA. Plus, Natural Block is fortified
with Vitamin E, a powerful antioxidant to help protect against ongoing sun damage.
In addition, Dr. Perry's unique formula also helps prevent thinning skin, brown
spots and wrinkles. It is safe for adults and children it actually becomes
invisible when applied to the skin and does not leave a sticky residue so it will
not clog pores or irritate the skin.
Starting in July 2008, Dr. Perry's Natural Block 100% Mineral Sunscreen will be
available at numerous retail outlets, including drug stores around the US. It also
can be ordered directly from the company by calling its toll free number at
1-800-943-6465 of visiting its website: www.newvitality.com. The suggested retail
price of this product is $19.95 per bottle.
Dr. Perry has also spent the past couple of years creating and formulating two
other proprietary products for New Vitality: DaySkin and NightSkin, both of which
are available to customers directly through the company.
About New Vitality
Founded in 1993 by Jon Greenhut, who still serves as company ceo, New Vitality has
developed three cornerstones of a successful business that Greenhut states will
never change: the company's dedication to quality, its striving for safety and its
commitment to its customers. New Vitality's pledge for Dr. Perry's Natural Block
100% Mineral Sunscreen, and all of its other products, is to achieve the highest
standards of quality, which requires each product to undergo rigid quality control
inspections to ensure the maximum potency, purity and quality, while offering these
items at a fair price for all consumers. New Vitality is located at 260 Smith
Street, Farmingdale, NY 11735.
For samples of Natural Block Sunscreen, NightSkin or DaySkin please contact Erica
Quagliata at Silverman Media&Marketing Group by phone (516) 495-5280 or by E-mail
smmgerica@aol.com.


Web Site: http://www.newvitality.com

Contact Details: 100 Crossways Park Drive West
Suite 100
Woodbury, NY 11797

Phone:516 495-5280
Fax: 516 495-5281

smmgerica@aol.com